Dear Friends,

I welcome you on behalf of Sahara India Pariwar.

The market for luxury goods and services has increased rapidly in recent times. The sudden surge in demand for these goods can be attributed to increasing disposable incomes, evolving lifestyles and greater brand consciousness. The number of millionaires in India is expected to grow at 12.8% a year for the next three years. According to the Boston Consulting Group, India has now emerged as the fastest growing wealth creator in the world, and as per the Forbes Annual List of World’s wealthiest people, India has the most billionaires of any Asian country, with 36 in number and a total worth of $ 191 billion. Fourteen Indians were new to Forbes’ list this year. With growing incomes and a rising standard of living, India is on the threshold of witnessing a booming high end goods and services market.

Research shows that India currently has 1 million consumers for luxury goods and services. The number is expected to treble by year 2010. India’s Luxury Market Stands at Rs. 65,000 crores and is growing at 14% a year. Travel, as a product is rated second on the list of priorities for consumers in the Luxury Segment, topped only by Housing which is first on their list of priorities.

To cater to the ever-burgeoning travel needs of the brand-conscious Indian, we at Sahara India Pariwar have invested in a concept that will be an out-of-the-world experience for the global Indian traveler...'Paradiso.'- A one of its kind travel company that will change the face of luxury travel in India.

'Paradiso' is dedicated entirely to one specialized business vertical, i.e., luxury travel. With an estimated spend on travel set to touch the $4 billion mark; Paradiso becomes the first organised luxury holiday makers to enter the segment and create a niche market for high-end luxury vacationers.

Paradiso, our unique concept in luxury travel, seeks to win the allegiance of a new generation of contemporary vacationers who seek exciting & luxurious travel options. It encapsulates a unique blend of destinations and locales set amidst grandeur and opulence.

I take this opportunity to invite you to experience Paradiso. Every travel opportunity will be a moment to cherish and truly be an 'Inspiration for Indulgence'